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FOR IMMEDIATE RELEASE

Gotham Ranch beef highlighted for stewardship in new marketing effort

“Today’s American consumer wants to feel good about their beef,” said Tim Loveall, President of Ameristar Meats, who grew up in Colville on a farm that had been homesteaded by Bryan Gotham’s grandfather. "The Gothams practice the type of stewardship that people imagine when they think of cattle ranging free without harming our precious water and wildlife resources." If the US Congress designates that part of the Colville National Forest as wilderness, the Gothams can continue with the same ranching practices they use under present administrative land designations. "We support wilderness designation," said Bryan and Deb Gotham, "because it won’t change our range practices and it may improve the marketing value of our beef and our bottom line."

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Jun 15, 2011

Republic, WA—A professional video crew spent the sunny days of early June on the ranch of Bryan and Deb Gotham, of Colville, gathering footage of the property and of riders moving the cattle. The video will be used for marketing beef produced by Ameristar Meats, a subsidiary of Services Group of America, of Scottsdale, Ariz.

The company specializes in custom cutting and manufacturing beef products for Food Services of America which provides about a million pounds of beef weekly to customers in the west and upper mid-western states. As a provider of beef to Ameristar Meats, the ranch was chosen for videotaping because of the area’s natural beauty as well as the style of ranching used by the Gothams. 

"Today’s American consumer wants to feel good about their beef," said Tim Loveall, President of Ameristar Meats, who grew up in Colville on a farm that had been homesteaded by Bryan Gotham’s grandfather. "The Gothams practice the type of stewardship that people imagine when they think of cattle ranging free without harming our precious water and wildlife resources. Ameristar believes people will value our all-natural and Angus beef programs when we get the word out."

The Gothams own 2,200 acres between Republic and Sherman Pass, and lease for summer grazing more than 70,000 acres of Colville National Forest high country pastures on the Kettle Crest, south of Highway 20. Much of the public land grazed by Gotham cattle is roadless and proposed for designation as wilderness.

Environmental stewardship is a priority for the Gothams. They partner with Conservation Northwest, which is raising public and private funds to purchase conservation easements on the ranch. The Gothams intend to use these funds to expand their acreage. "We want our kids and grandkids to ranch the place like we do, working in a clean outdoors to produce quality beef and timber," said Bryan and Deb Gotham.

The unusual group of riders on this cattle drive tells an important story about American ranching. Three generations were present, including teen Logan Gotham.. People who process and distribute the beef were helping the ranchers who raise it. Also among the riders was Mitch Friedman, executive director of Conservation Northwest. “My organization is proud to associate with this campaign to highlight Gotham beef as nature-friendly," said Friedman. "Good stewardship maintains the open space and wildlife habitat we all value, and is compatible with the highest form of land protection in America: wilderness."

If the US Congress designates that part of the Colville National Forest as wilderness, the Gothams can continue with the same ranching practices they use under present administrative land designations. The land will also remain open for public fishing, hunting, hiking, camping, horse riding, and other uses. "We support wilderness designation," said Bryan and Deb Gotham, "because it won’t change our range practices and it may improve the marketing value of our beef and our bottom line."

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